WOMENFOLK: PROFILE OF PATRICIA GREENE OF NOLKA
Patricia Greene has been involved in the website design business for almost 17 years with her co-owned company Nolka. In the past she mostly worked on project & team management, and is now involved in the design of websites from a conversion optimisation perspective.
Patricia is particularly passionate about supporting female entrepreneurs whether a crafter, engineer or educator. She recently received a Contribution to Enterprise award from Derry City Strabane District Council for her role with local business network Women in Enterprise.
We were able to ask her a couple of questions to find out more about her & Nolka
Tell us about Nolka Design
Nolka Design creates websites for businesses & organisations and develops digital marketing plans to drive traffic and create engagement with those websites. We have been in business for 18 years now, having grown up and down in size over those years. Having started out mainly as a graphic and web design business we have developed and expanded into what we really love doing over the years. Since 1999 we have worked with many local companies and non profits designing, developing and rolling out brands, and were been involved in the print industry, being a main supplier of graphics for print for many years. However in the past few years we have narrowed down to web and digital marketing, still using graphics for online but less for traditional print media. We have truly embraced the change in the digital marketing landscape, we get excited about SEO, CTR’s, CRO and (search engine optimisation, click through rates, conversion rate optimisation) as we can see that being creative and using design can make a huge difference in how you are perceived by your target audience.
What drives you?
Being given the opportunity to be creative in our solutions, bringing something to the table and contributing to the success of a business or project. Having a family with 2 kids at Uni and 1 at secondary school!! Loving learning, with so much opportunity on the internet to learn. Supporting other women in business in whatever way I can.
What are some of the exciting projects you are currently working on?
We are currently working with a company near Dublin who have turned an old boarding school into a unique sports training facility with accommodation for approx 300 people. We have designed a brand identity and website and are now working on rolling out a digital marketing strategy to create a flow of traffic to their website and convert this traffic to leads and customers.
What is the most important piece of knowledge or advice you have gotten from setting up your own business?
Be passionate about what you do, know and understand your customer, place value on what you do/yourself and don’t be afraid to say no! Plus, for the difficult days, I love what the multi millionaire Lara Morgan recently advised us during her visit to Derry…’get the big pants on and just do it!!’
If you want to hear more from Patricia she will be one of our speakers at our Womenfolk event on March 31st - book now https://getinvited.to/eighty-81/womenfolk-a-celebration-of-women-in-design/