Hunch Poitin: New business by one of our residents

For centuries outlawed by the powers that be and pedalled by bootleggers from Cork to Castlerock, poitín, Ireland’s gift to the world of alcoholic spirits, is set for a bona fide mainstream revival with the launch of craft label Hunch.

  • Hunch

We are so excited to tell you, one of our residents, Shane Birney of Shane Birney Architects, has co-founded a new company called Hunch Poitin. 

Produced by local master brewers at Maiden City Distillery – co-owned by publican Patrick McLoughlin and our very own architect Shane Birney – Hunch reinvents poitín for the craft beverage age, transforming it from an illicit to an elite spirit.

‘Throughout the ages, the people of Ireland have brewed poitín and secreted it away in homes and public houses, smuggling barrels across county lines for fear of police enforcing its former prohibition,’ explains McLoughlin.

‘Rarely has the birth of a wean, a wedding or a wake gone by without several glasses of the clean, clear, homebrewed spirit poured to celebrate the occasion. These days, of course, poitín is illegal no longer. We’ve gone from hooch to Hunch.’

‘There are four distinct products in the Hunch label range,’ continues McLoughlin. ‘Original lets the liquor do the talking. Blueberry Bite is moreish and sweet. Raspberry & Basil is berry delicious, and Stronge’s Batch, the most powerful of the bunch, is triple distilled at 100% proof. And they can be found right now stocked in pubs, restaurants and off licenses across the UK, Ireland and further afield."

As you all know Eighty81 is a creative hub full of creative startups and entrepreneurs so we are thrilled and so delighted for Shane, Patrick and the rest of the team and we wish them all and every success and if they need any expert tasters we can be available at a moments notice ;0)